What counts as an emergency?
Site down or unreachable. Checkout broken during a sale. Hacked or defaced site. A migration gone wrong. Email suddenly landing in spam. A campaign spending money against a broken funnel. If revenue is bleeding by the hour, it qualifies.
We triage first: stop the bleeding, restore service, protect the data. Then we do the proper fix and hand you a plain-language incident report covering what broke, why, and what prevents it next time.
How does emergency engagement work?
Emergency work runs at priority rates with a scoped minimum, agreed up front before we touch anything. No hostage pricing: you'll know the number before we start, and if it's something trivial we'll say so.
Existing clients on retainers get emergency coverage built in. For everyone else, this is often how we meet: solve the crisis first, talk about prevention after.