What do we build?
The flows that print quietly: welcome series, abandoned cart and browse recovery, post-purchase and winback sequences, and review requests timed to delivery. Then campaigns for promotions, launches, and content, segmented by what people actually buy rather than who opened last month.
A list built patiently compounds: subscribers grow month over month, so it's ready when the moment comes.
Why SMS alongside email?
SMS earns its keep on time-sensitive moments: drops, reminders, recovery. It's also the easiest channel to burn trust with, so we run it conservatively. Tight segmentation, honest frequency, and full compliance with consent and opt-out rules from the first message.