The blog
What we're learning about AI search, websites that convert, and doing business from Tampa. Written the way we'd say it on a call.
Company news
The Amplify Lab is a public playground of nine live experiments in what a website can feel like: real-time 3D, hand-written shaders, and a mini game.
Web & e-commerce
Most Shopify redesigns run $5k-$30k depending on scope. That range breaks down by build type, the payback math is simple, and CRO sometimes comes first.
AI & search
To show up in ChatGPT, make your site crawlable by AI bots, answer questions directly, keep your business facts consistent, and earn third-party mentions.
Company news
OJ Gives builds free websites for a small cohort of Tampa Bay nonprofits each year. Applications for the 2027 cohort close on November 1, 2026.
Tampa business
Your Google Business Profile feeds the local pack and AI assistants before your website does. A 30-minute monthly routine keeps it accurate and earning leads.
Web & e-commerce
A real marketing audit reviews your website, tracking, search visibility, and spend, then ranks what to fix first and names what not to buy yet.
Tampa business
We stay in Tampa because roots make the work better: closer clients, a bay economy built on real businesses, and playbooks that travel nationally.
AI & search
AI assistants recommend businesses they can verify: consistent facts across the web, third-party proof, structured data, and pages that answer plainly.
Web & e-commerce
Website accessibility demand letters usually cite the same fixable WCAG failures. What triggers them, what the letters contain, and how remediation works.
Tampa business
A full-time marketer costs far more than the salary line once you load in taxes, benefits, and tools. Here is the full comparison, and when hiring in-house still wins.
Web & e-commerce
Low-volume spec searches send manufacturers better leads than brand campaigns. Build RFQ-ready pages and publish spec sheets as crawlable HTML.
AI & search
AEO (answer engine optimization) is the work of becoming the answer AI assistants give when customers ask ChatGPT or Perplexity who to hire or buy from.
Web & e-commerce
Healthcare practices grow compliantly through education content, reviews, and local search, since tracking pixels and testimonials carry real legal risk.
Web & e-commerce
Migrate to Shopify when maintenance eats the time you should spend selling. Protect your search rankings and email deliverability through the entire move.
AI & search
We track AI-search visibility with a fixed set of 15-30 buyer prompts, run monthly across ChatGPT, Perplexity, and Google AI Overviews, then scored.
Tampa business
Referred clients still Google you before they call. Law firms and CPAs earn that click with plain-language bios, open answers, and no gated PDFs.
Company news
Nonprofit websites work when donating, volunteering, and verifying the organization are easy. What to fix first, and how OJ Gives builds free sites every year.
Tampa business
Restaurants fill tables with owned channels: a Google Business Profile, an email and SMS list, reservation data, and events, with Instagram as support.
Web & e-commerce
Brand consistency compounds: every matching touchpoint makes the next ad, menu, or post work harder for less. A usable brand system comes down to a few parts.
Web & e-commerce
Confirm the outage is real, then check hosting, your domain, DNS, and SSL in that order. A calm first-hour checklist for getting your site back up.
Web & e-commerce
ADA website compliance means meeting WCAG 2.1 AA: content must be perceivable, operable, understandable, and robust. What each principle asks for, plainly.
Tampa business
Before you buy ads, fix five things: site speed, mobile experience, one clear call to action, honest conversion tracking, and consistent listings.
Web & e-commerce
Email keeps out-earning social because you own the list and sending costs stay flat as it grows. The math is convincing, and the right Klaviyo flows come first.
Tampa business
A workable Google Ads test for a Tampa small business usually runs $1,000-$3,000 a month. Work the math, respect the minimum spend, and know when to skip ads.
AI & search
AI helps small business marketing most with drafts, repurposing, research, and reporting. Run those, skip the auto-publishers, and start with just one workflow.
Web & e-commerce
GA4, ad platforms, and your bank disagree because they measure different things. Pick one source of truth per question and define every metric once.
Web & e-commerce
Marketing tool integration means your systems share data automatically. Disconnected tools cost hours, errors, and missed revenue. Here is how to fix it.
Web & e-commerce
CRO means improving the share of visitors who buy or book. Small businesses run 80/20 split tests first, because a redesign is rarely the right place to begin.
AI & search
For most small businesses, local SEO earns the first dollar and AEO builds on the same foundation. Which comes first depends on your business type and budget.
Web & e-commerce
A professionally built site typically runs $5k-$30k depending on scope. Here is what moves a Tampa quote up or down, and how to budget yours honestly.
