What does the setup include?
GA4 configured around your actual conversions (not the defaults), Google Search Console wired in, e-commerce and lead tracking that survive platform quirks, and revenue attribution that ties every campaign to dollars.
Where it earns its keep: catching the silent failures. Broken conversion tags, double-counted purchases, and untracked forms cost more than any retainer, because every decision downstream inherits the error.
What does reporting look like?
A monthly report written for humans: what moved, why it moved, what we're doing about it. Traffic, conversions, revenue by channel, and AI-search visibility, all in one view your whole team can read without a translator.
It's the Report step of our method, offered on its own. Plenty of clients start here: fix the measurement first, then decide where marketing dollars go.